Barcelona want to secure €120m agreement that would help ease financial woes

Barcelona is actively working to overcome its financial difficulties through measures like player sales and new sponsorships, and now aims to renegotiate its existing deal with main sponsor Spotify. Similar to its approach with Nike last year, the club seeks improved terms before the current agreement expires next summer.

Currently, Spotify pays Barcelona approximately €75 million per year: €65 million (base plus bonuses) for kit sponsorship and a separate €5 million for Camp Nou naming rights. However, Barcelona officials believe the kit sponsorship should now be worth €120 million annually, nearly double the current value.

Barcelona faces a disadvantage in negotiations because Spotify holds the unilateral right to extend the existing agreement until 2030 at €80 million per year, and potentially until 2034 at €90 million per year. The club justifies its €120 million valuation by pointing to increased marketability from stars like Lamine Yamal, Pedri, Raphinha, Aitana Bonmatí, and Alexia Putellas.

While negotiations with Spotify are expected in the coming months, Barcelona recognizes its weak bargaining position regarding securing a new, significantly more valuable agreement.