How did Liverpool afford their £450m summer of spending?

Liverpool fans expressed strong desire for Newcastle United striker Alexander Isak during a recent match, and their wish was fulfilled when the club secured his British-record £125 million transfer on deadline day. This signing was part of a massive summer spending spree by Liverpool, totaling around £450 million, which included another major acquisition: midfielder Florian Wirtz from Bayer Leverkusen for up to £116 million.

Despite the enormous expenditure, Liverpool remains compliant with both Premier League and UEFA financial regulations, unlike some other clubs. The strategy behind this aggressive market approach stems from years of shrewd financial planning and strong revenue generation, including significant earnings from the Champions League and Premier League title win, pushing expected revenues above £700 million for the first time.

Key players like Mohamed Salah and Virgil van Dijk had previously emphasized the need for ambition in transfers when extending their contracts, indicating internal expectations for a "big summer." Their trust in the club's hierarchy appears to have been rewarded with this show of intent, aligning with the fans' demands for competitive signings to challenge for titles.