Indiana Pacers Announce Partnership With Longtime Colts' Sponsor

The Indiana Pacers are changing their jersey sponsor for the upcoming season. They are replacing Spokenote, which featured QR codes on the jerseys last season as part of the NBA's sponsorship program, with Lucas Oil.

Lucas Oil is an Indianapolis-based automotive chemical company well-known locally, particularly for holding the naming rights to Lucas Oil Stadium, home of the Indianapolis Colts. While the Pacers and Colts don't share ownership, Lucas Oil is expanding its presence in the city through this new partnership. The stadium, built in 2008, has a capacity of 67,000 and is considered state-of-the-art; Lucas Oil holds the naming rights but is not responsible for maintenance.

Pacers CEO Mel Raines praised Lucas Oil as "a true Indiana success story" representing "performance, innovation, and community" in the team's official announcement. The organization expressed enthusiasm about elevating the partnership and featuring the Lucas Oil name on the front of their jerseys.

The new sponsor patch is expected to be significantly more low-key than last season's QR code and should fit better aesthetically on the Pacers' jerseys, which is noted as an important factor for fans purchasing team merchandise.