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TigerSport: Real-time live score, sport predictions, fixtures and odds.
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大型体育交易标志着体育运动的持久性 TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.

08-18 21:02Views 5592

体育运动在媒体和广告业中具有强大吸引力，提供大量同步接触机会，品牌安全且能建立观众连接。

近期北美体育转播权交易频繁：派拉蒙以77亿美元获得UFC在美国的独家播放权，计划脱离按次付费模式，转向流媒体订阅以扩大粉丝群；迪士尼以16亿美元与WWE达成协议，将赛事带到ESPN流媒体服务，价值翻倍；迪士尼还与NFL签订新协议，ESPN接管NFL有线电视资产，NFL获得ESPN 10%股份；迪士尼同时购买了西班牙西甲联赛的英国流媒体播放权。

体育转播价值面临演化挑战：流媒体消费模式改变导致业内猜测其未来价值，体育内容分散于不同平台，广告商可能转向社交媒体等更廉价方式接触粉丝；年轻观众参与度下降加剧讨论；Goalhanger与西甲联赛达成内容协议，提供替代接触渠道；法国法甲联赛转播权价值下降，广播公司退出，联盟转向自建流媒体服务。

尽管潜在风险，大型媒体公司如Netflix仍持续投资主要体育直播权利，Netflix的转播权购买与其广告业务推出相吻合。

美国橄榄球联盟
裘德·贝林厄姆
堪萨斯城酋长队
美洲杯
维尼修斯·儒尼奥尔
阿塞拜疆足球超级联赛

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