NFL to continue end zone social justice slogans including ‘End Racism’ in upcoming season: Report

The NFL will maintain its practice of stenciling social justice slogans in end zones for the sixth consecutive season, a program initiated after the murder of George Floyd and subsequent protests against police brutality. Teams can select one slogan – "End Racism," "Choose Love," or "Stop Hate" – for an end zone, with "Inspire Change" replacing "Vote" as a new option. The opposite end zone will consistently feature "It Takes All of Us." Players retain the option to voluntarily display one of these slogans on their helmets. The league will also continue other end zone messages like "Salute to Service."

Anna Isaacson, the NFL's senior vice president of social responsibility, stated the league collaborates with players and clubs to amplify player voices and highlight their priorities, emphasizing the NFL's role as a unifying force in American culture.

A change occurred for Super Bowl LIX (2025), where "Choose Love" and "It Takes All of Us" were featured, replacing the "End Racism" slogan used in the Super Bowl from 2021 to 2024. This decision faced criticism during a period when diversity initiatives were under attack. NFL Commissioner Roger Goodell explained the switch responded to specific tragedies preceding the game, including a terrorist attack in New Orleans, Los Angeles wildfires, and a plane crash near Washington, D.C. "End Racism" remains an option for regular season games and was featured in the NFC Championship Game; the slogans for Super Bowl LX are undetermined.