Owning Stake In Ready Nutrition, Giannis Antetokounmpo Reveals 'Must Have' Pregame Snack: "I Eat This Before Every Game"

Giannis Antetokounmpo, a two-time NBA MVP, continues to expand his business portfolio, with Ready Nutrition being one of his active investments. He initially partnered with the company in 2020, investing a six-figure sum into the sports nutrition brand, which focused on drinks at the time but has since expanded into protein bars and other health products. Antetokounmpo took an ownership stake and remains hands-on with the brand's development.

As part of a new promotional campaign, Antetokounmpo recently visited a Walmart store to personally introduce customers to Ready Nutrition's protein bars. He stood in the aisles, talked to shoppers, and encouraged them to try free samples of the bars, which normally retail for $4.86 each. The samples received overwhelmingly positive reactions, with many praising the taste and texture. He emphasized his personal use of the product, telling one child, "I eat this before every game," and explaining to a woman that "It's something that I use in my daily routine." This aligns with his earlier statements that his involvement is not merely an endorsement deal but stems from genuine belief in the company.

Antetokounmpo's investment in Ready Nutrition is part of a series of strategic off-court business moves, which also include ventures in real estate (Premia Properties), venture capital (Build Your Legacy Ventures), and sports media management (ScorePlay). While all his brands are significant, Ready Nutrition may hold a special place as it directly supports his athletic performance.

The article also details Antetokounmpo's highly regimented game-day routine, shared in a previous conversation. It starts at 6:30 AM with a specific treatment, followed by breakfast, warm-up, and stretching. He then performs flow restriction training to enhance endurance, shoots, watches film, and participates in shootaround. Post-shootaround involves a break with an ice bath, recovery, and putting his children down for a nap. After nap time, he kisses his children, departs for the game arena three hours before tip-off. This meticulously planned routine underscores his complete dedication to his craft.