Sabrina Ionescu Renovates Barclays Center to Market Nike Shoes

At a Saturday night WNBA game between the Los Angeles Sparks and New York Liberty, Nike partnered with Liberty guard Sabrina Ionescu to host a promotional giveaway themed around the construction-inspired marketing campaign for Ionescu's third signature sneaker, the Nike Sabrina 3 "Blueprint".

Upon entering the Barclays Center, fans encountered an activation promoting the Nike Sabrina 3. Those seated in the lower bowl received a highlighter yellow construction vest shirt featuring reflective metallic silver overlays and Ionescu's black signature logo above the Nike Swoosh. Fans in the upper bowl received a blue rally towel with Sabrina x Nike branding and a blueprint design on the back, reinforcing the renovation theme.

The event coincided with the official launch of the Nike Sabrina 3 in the "Blueprint" colorway. Nike promoted the sneaker as the "new go-to sneaker" for dedicated basketball players. Key features highlighted include its lightweight, responsive, and secure design, mesh pleats throughout the upper, a forefoot Air Zoom unit combined with Cushlon 3.0 in the midsole, a vertical off-axis Swoosh representing shattered glass ceilings, and a new concentric “S” traction pattern celebrating Sabrina.

The "Blueprint" colorway is currently available in select sizes on Nike.com, with many more colorways scheduled for release throughout the year. The promotion underscores Ionescu's status as one of the few WNBA players with a signature sneaker line and her influence in the footwear industry alongside NBA players.