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库尔斯淡啤酒这支广告，有种淡淡的抽象感

07-14 10:52Views 5995

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库尔斯淡啤酒与三届超级碗冠军帕特里克·马霍姆斯合作，推出了“帕特里克跳水大挑战”活动，并发布了一支广告片，以幽默方式展现其产品的冰爽口感。

广告片中延续帕特里克在球场上的冷静从容人设，提出“世界上最冷静最从容的地方是帕特里克的头”这一概念，并据此制作了一个帕特里克头部形状的巨型浴盆，装满冰水。在连绵雪山背景下，帕特里克泡在这个浴盆中，画面呈现出抽象的视觉效果。

短片最后介绍了“帕特里克跳水大挑战”的具体内容，邀请球迷支付15美元参与挑战，坐在装满冰块的帕特里克头部形状浴盆中，测试在冰冷环境中的坚持时间。

这一创意巧妙地将库尔斯淡啤酒的冰爽特质与帕特里克的从容形象关联起来，进一步强化了产品的核心卖点。

帕特里克·马霍姆斯

苏格兰足球超级联赛

巴西足球甲级联赛

特雷弗·劳伦斯

德克兰·赖斯

NFL

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