Two-Time NBA MVP Makes Cameo In WNBA Sabrina Ionescu Shoe Commercial

Steve Nash, a two-time NBA MVP, stars in a new Nike commercial promoting WNBA player Sabrina Ionescu’s signature shoe, the Sabrina 3 ‘Blueprint’. The ad debuted Thursday, with Nash serving as the lead pitchman in a concept titled "Steve Nash’s Hoop Improvement," parodying the 1990s sitcom "Home Improvement." Nash appears as the "Hoop-Head Handyman," introducing Ionescu at a construction site by noting her affinity for interior work.

The commercial transitions to feature NBA players, starting with Miami Heat guard Tyler Herro, who drills open a door—prompting Nash to compliment his ball-handling skills. Herro responds, "I learned it from the best, Steve." The ad then shifts to Houston Rockets player Ausar Thompson, whom Nash cautions while Thompson works on wooden boards. Thompson confidently replies, "Come on, Steve, I always do."

Positioned as a blend of past and present basketball icons, the spot leverages Nash’s legacy as an elite playmaker to enhance Ionescu’s shoe promotion. The commercial concludes with a call to action: "Hoopers get your hard hats. It’s time to go to work. The Sabrina 3 ‘Blueprint’ is available now."