UDK Toolbox: Market Share Report (Fantasy Football)

Market share measures a player's percentage contribution to their team's offensive production, indicating their role and involvement. However, it doesn't provide the full context; a high target share in a low-volume offense may be less impactful than a lower share in a high-powered attack. The Market Share Tool helps analyze this in fantasy football.

The tool organizes data by position (RB, WR, TE) and displays percentages based only on games played by each player. Users can hover over column headings for explanations and toggle between Table and Charts views. Caution is advised with small samples, like Tyler Higbee's 100% TD rate over two weeks where only one TD was thrown.

Case studies from 2024 highlight elite RBs. Kyren Williams dominated the Rams' backfield, accounting for 100% of their RB rushing touchdowns (14 total), with only WR Puka Nacua scoring another rushing TD. However, Williams had a low 8.0% receiving market share. In contrast, Saquon Barkley scored 13 rushing TDs for the Eagles, but this was surpassed by teammate Jalen Hurts in Philadelphia's offense that totaled 29 rushing touchdowns.