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华尔街日报：库里和勒布朗将球鞋大战带到中国 TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.

09-07 10:03Views 4179

新闻介绍了NBA球星斯蒂芬·库里和勒布朗·詹姆斯在中国推广各自的球鞋品牌，这是他们自2019年以来首次重返中国，旨在竞争中国消费者的运动鞋市场支出。

中国运动服装市场规模庞大，每年价值600亿美元，其中鞋类占330亿美元，但美国公司已将部分市场份额让给了新兴的中国竞争对手，篮球明星的回归旨在扭转这一趋势。

具体活动包括：勒布朗·詹姆斯在成都与粉丝见面，推广耐克品牌；斯蒂芬·库里在重庆受到红毯欢迎，并有5000架无人机的空中表演，描绘了他的“晚安”庆祝动作。

库里表达了对中国粉丝的真诚爱意，尽管长途跋涉和时差不适，但这是他们每年夏天的例行活动；詹姆斯自2005年以来多次访华，NBA还宣布将于下个月在澳门举办两场季前赛。

勒布朗·詹姆斯
约翰·肯尼思·丹尼尔斯
萨布丽娜·约内斯库
丹尼斯·埃斯皮诺
孟菲斯灰熊队
菲律宾大学战斗栗色队

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