TigerSport: Real-time live score, sport predictions, fixtures and odds.

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YouTube和NFL携手扩大Z世代和千禧一代影响力 TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.

07-02 21:55Views 5019

YouTube获得NFL周日门票版权，标志直播体育消费方式重大转变，尤其年轻观众转向数字平台而非传统有线电视。

YouTube通过托管周日门票和创作者驱动内容，将NFL赛事融入日常数字对话，粉丝无需在官方报道和在线创作者之间选择。

YouTube CEO Neal Mohan解释合作降低联盟观众年龄，年轻粉丝如他17岁儿子通过创作者评论、反应视频消费体育内容。

YouTube推出免费直播NFL比赛举措，例如9月5日酋长队对闪电队在巴西的赛季开幕战全球直播，打破付费订阅模式，降低壁垒扩大全球影响力。

该战略是文化整合，模糊官方广播与用户驱动评论界限，利用TikToks、memes和互动视频创建整体观看体验，依托YouTube超20亿日活用户。

伙伴关系推动全球扩张，通过创作者整合和全球广播，将美式橄榄球变成社会化、沉浸式全球化体验。

YouTube的NFL战略已证明成功，预示体育媒体未来将数字化，其他联盟可能快速跟进。

NFL
苏格兰足球超级联赛
美国职业足球大联盟
欧洲冠军联赛
布法罗比尔队
美洲杯

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