Eagles: Super Bowling winning quarterback Jalen Hurts is keeping his eye on the prize

A Nike Jordan-brand commercial featuring Jalen Hurts aired immediately following Super Bowl LIX, addressing the criticism and "hate" directed toward the Eagles quarterback. The ad, set to Teddy Pendergrass' "Love T.K.O.," ended with the phrase "LOVE, HURTS" and quipped at critics with lines like "Hate that you got it wrong?"

Despite facing doubt about his passing and leadership, Hurts has achieved significant success. He is a franchise quarterback with a $255 million contract, major national endorsements, and a winning record. He has reached the playoffs in all four of his full-time starting seasons, appeared in two of the last three Super Bowls, and won one—earning MVP and bringing Philadelphia its second Lombardi Trophy seven months ago.

Hurts is regarded as a top player and brand, with younger players seeking his advice. The commercial may have been aimed at skeptical Philadelphia fans or media, reinforcing his elite status. He remains driven, actively working to improve his leadership by spending more time with teammates and seeking mentorship from top athletes like Michael Jordan, Peyton Manning, and Derek Jeter.

He has developed a close relationship with Michael Jordan, participating in his "Board of Greatness" retreat in Greece. Hurts emphasized the value of learning from Jordan to "decode, detect, and correct" himself, striving to be the best version of himself when needed.