Liberty’s Sabrina Ionescu Releases Signature Shoe Hype Video

New York Liberty star Sabrina Ionescu launched a new Nike commercial for her signature shoe, the Sabrina 3 "Blueprint". The advertisement features a home renovation theme, parodying the sitcom "Home Improvement" and titled "Hoop Improvement". Basketball Hall-of-Famer Steve Nash appears as the host wearing a fake mustache.

Several basketball players, including Andraya Carter, Tyler Herro, and Ausar Thompson, assist Ionescu in the ad, all wearing Ionescu-branded hard hats. The commercial concludes with Ionescu sinking a shot from the foul line, interrupting the work of McDonald's All-American Jazzy Davidson, while promising "just a few small improvements".

The ad release follows Ionescu's fourth All-Star appearance and second WNBA 3-Point Contest win. It highlights her expanding business portfolio, adding to previous partnerships with brands like CarMax, The Home Depot, and Michelob Ultra.

The article also notes Ionescu's significant on-court success with the Liberty. Under her leadership as the 2020 top draft pick, New York has reached the WNBA postseason every year and secured its first championship last fall. Ionescu played a crucial role in the championship victory, notably hitting a game-winning three-pointer in Game 3 against the Minnesota Lynx.

The Sabrina 3 "Blueprint" shoe is currently available for purchase on Nike.com.