Pacers' Tyrese Haliburton Joins Film, Hip Hop Stars in New Campaign

Tyrese Haliburton of the Indiana Pacers has developed into one of the league's top players, demonstrating superstar capabilities during last season's run to the Finals. However, he will miss the entire next season due to a torn Achilles suffered in Game 7 of the Finals, which may temporarily affect his popularity.

Despite the upcoming absence, Haliburton's current popularity remains high, evidenced by his involvement in national advertising campaigns. He is starring in a new Movado watch campaign alongside globally recognized figures like Ludacris, Jessica Alba, and Christian McCaffrey, indicating his status as a rising global star.

This level of recognition is uncommon for Indiana-based basketball players, with Peyton Manning (Colts) being a previous example of a global superstar from the state. While Reggie Miller was the Pacers' closest previous star, Haliburton appears to be reaching unprecedented off-court recognition levels for the franchise.

If Haliburton can lead the Pacers to a championship in the future, his fame is expected to grow further. His current focus is on rehabilitating his injury to return fully healthy, as he is considered both the present and future cornerstone of the team.

Statistically, Haliburton averaged 18.6 points, 3.5 rebounds, and 9.2 assists per game last season, with shooting percentages of 47.3% from the field and 38.8% from three-point range.