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英超联赛推出AI工具提升球迷体验

07-09 11:55Vis. 3432

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英超联赛与微软达成五年合作协议，共同开发一个名为"英超伴侣"的AI工具，嵌入在联赛应用中，计划于2025-26赛季前推出。该工具基于微软的Azure OpenAI技术，连接到联赛官方数据库，旨在为全球球迷提供实时个性化互动。

工具功能包括：通过聊天式界面回答球迷提问，如球员统计或梦幻足球建议；整合数十年比赛数据、视频和分析；提供多语言可搜索指南，覆盖球员表现、球队战术等内容，使信息更易获取。

这一合作是体育行业转向AI趋势的一部分，旨在保持球迷在官方应用内，减少对TikTok或Reddit等第三方平台的依赖。类似工具已在其他联赛应用，如温布尔登的Match Chat提供实时问答，西甲的Beyond Stats生成预测性视觉效果，以及美国职业足球大联盟的Sidekick提供个性化内容。

这些AI工具不仅是功能增强，更是商业策略：微软的云服务处理球迷数据，自动化工作流程，并推动个性化营销，如根据查询推荐门票或收藏品，每个互动都成为潜在销售机会。

美国职业足球大联盟

斯蒂冯·迪格斯

英格兰足球超级联赛

美洲杯

中国足球协会超级联赛

NFL

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