TigerSport: Real-time live score, sport predictions, fixtures and odds.

Tiger Sport

Análise de Jogos de Futebol e Basquete TigerSport

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TigerSport: Real-time live score, sport predictions, fixtures and odds.
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【時髦經濟】Nike新執行長「希爾」上任做了什麼？從“Just Do It”到“So Win”，看品牌5大策略分析 TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.TigerSport: Real-time live score, sport predictions, fixtures and odds.

07-09 12:24Vis. 3490

Nike 於去年十月緊急任命新執行長埃利奧特·希爾（Elliott Hill），憑藉其對品牌的熟悉經驗，迅速提振市場信心，並帶動股價大幅上漲。

今年二月初，在美式足球聯盟年度冠軍賽「超級盃」期間，Nike 乘勢推出全新廣告 "So Win"，該廣告在社群平台引發熱議，進一步推動公司股價增長，顯示執行長希爾的新策略已見成效。

廣告中邀請多位女性運動員，包括美國籃球運動員阿賈·威爾遜（A'ja Wilson）、朱朱·沃特金斯（JuJu Watkins）及凱特琳·克拉克（Caitlin Clark）等，短短一週內在社群平台累積超過十萬點讚，並在 YouTube 創下逾兩百萬觀看次數。

廣告內容以 "So Win"（會贏的）取代過往的 "Just Do It"（做就對了），傳遞挑戰不可能、努力證明自己以贏得勝利的訊息；伴隨超級盃熱潮，該廣告成功激發消費者購買 Nike 產品的慾望。

阿賈·威爾遜
戴安娜·陶樂西
NSTL禿鷹隊
加布·諾瓦克
美國大學體育協會籃球賽
UPEP斯巴達人隊

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