Kyrie Irving's 24-Hour Twitch Marathon Schedule, How To Watch

NBA star Kyrie Irving, the Dallas Mavericks point guard known for his decade-long career including an NBA Championship and multiple All-Star appearances, is hosting a 24-hour marathon Twitch stream starting July 11, 2025. The stream, beginning at 11 AM PST, will feature special guests and fellow Twitch streamers and coincides with his recent three-year contract extension with the Mavericks.

Irving, a prominent pop-culture figure and entrepreneur with over 306,000 Twitch followers, regularly streams "Just Chatting" content discussing basketball and interacting with viewers. This marathon event will be multistreamed on his Twitch channel (twitch.tv/kyrieirving), YouTube, and TikTok, featuring ongoing live chat and covering topics like his admiration for streamers, NBA 2k, and the upcoming Mavericks season.

This event highlights the growing connection between traditional athletes and the esports/streaming world. Similar collaborations include soccer star David Beckham's co-ownership of Guild Esports, LeBron James streaming with Kai Cenat, and Cristiano Ronaldo's involvement as a Global Ambassador for the Esports World Cup. This trend demonstrates mutual benefits, as competitive spirits align and traditional sports organizations explore esports as a profitable avenue, exemplified by Wolverhampton Wanderers' successful VALORANT roster.