NFL MVP Josh Allen Reveals How Sleep (and Sinatra) Made Him Better on the Field

Buffalo Bills quarterback and NFL MVP Josh Allen has partnered with supplements brand Natrol to promote their Sleep & Restore line of products, including calming drink mixes, gummies, and capsules designed to improve sleep. Allen stars in a new commercial illustrating how restorative sleep enables peak performance in demanding situations.

Allen personally tested Natrol's melatonin gummies during a flight with his now-wife Hailee Steinfeld. Skeptical of partnerships but struggling to sleep on planes due to his height, he tried the product and slept soundly for approximately 10 hours, leading him to enthusiastically endorse the brand. He called his agent immediately after the flight to initiate the partnership.

Allen states this partnership has made him prioritize sleep as a key component of his preparation for the upcoming season, believing it will unlock the next level in his game. He contrasts this focus on a "sleep journey" with last year's emphasis on diet, aiming to wake up feeling refreshed and restored for optimal performance.

Allen emphasizes his genuine belief in Natrol, contrasting it with brands he rejects despite lucrative offers. He connects better sleep directly to on-field performance and leadership, explaining that taking the supplements helps him wake up refreshed without excessive caffeine, puts him in a better mood, and makes him genuinely excited to interact with teammates and practice, especially important for morning training camp sessions.

Beyond supplements, Allen shared his sleep must-haves: an extremely cold room (he turns dorm AC units as low as possible during training camp), a softer pillow, and an additional pillow to hug as a side sleeper to prevent his shoulders from collapsing.