What Does Damian Lillard’s Return Really Mean for the Blazers?

The Portland Trail Blazers' re-signing of Damian Lillard to a three-year contract in the Summer of 2025 is their most notable move, hailed as a public relations miracle given Lillard's legendary status in Portland. His return, even while he rehabs a torn Achilles tendon, is the most anticipated moment for the team in the next two years.

Lillard's return holds immense historical significance for the franchise, comparable to iconic comebacks like Stone Cold Steve Austin in WWE. He is considered the definitive face of the Blazers, capturing unparalleled public imagination and admiration. Evidence of his enduring popularity includes high viewership for articles featuring him even while playing for the Milwaukee Bucks, often exceeding coverage of current Blazers.

His return resolves a sense of "dissonance" for fans, eliminating the oddness of seeing him play elsewhere and restoring a unified identity for both Lillard and the Blazers. This is particularly meaningful as Portland historically struggles to part with superstars amicably, suggesting a potential revival of the team's aura.

However, Lillard's on-court impact is uncertain, likened to making sequels in the Indiana Jones franchise. His first stint was a classic, unlikely to be duplicated. Success depends on the supporting cast being strong (like "The Last Crusade") rather than disappointing (like "Crystal Skull"). Concerns exist about his defense, which was never a strength and won't improve post-injury, though it's deemed manageable if he's the only weak defender.

The major concern is whether Lillard can regain his offensive prowess. If the Achilles injury significantly limits his driving threat, lateral quickness, and lift, defenders could neutralize his shooting, potentially causing his efficiency to plummet. In this scenario, his return might offer only public relations benefits and occasional game-winners.

Stylistically, Lillard's slower pace and deep shooting could benefit teammates like Donovan Clingan and Jerami Grant, providing a better fit than Scoot Henderson. Clingan could also aid Lillard defensively. Toumani Camara might flourish with more open corner threes and driving lanes created by Lillard drawing defenders. Yang Hansen's fit remains uncertain, dependent on his development and offensive role.