Lay’s Just Launched a Wild New Flavor With Messi

Lionel Messi is partnering with Lay's to launch a new Argentine-Style Steak flavored potato chip. The new flavor was revealed by influencer Snach with Zach (@snachwithzach), who announced the chips would be available exclusively at 7-Eleven and Speedway stores in the coming weeks.

This launch is part of Lay's long-standing relationship with Messi, who serves as the face of the brand's "olé, olé, olé" campaign. Tina Mahal, SVP of marketing at Frito-Lay, emphasized the synergy between Lay's and soccer, stating the brand uniquely turned the iconic chant into a song about Lay's. Messi previously collaborated on limited-edition products like the Greatest-Of-All-Time Cheese Flavor Series in 2022, expressing excitement about reaching fans.

Earlier this year, Messi participated in Year Three of Lay's 'No Lay’s, No Game' campaign, surprising fans at Miami bars with fellow soccer player Luis Suárez. Messi described the experience as special, highlighting Miami's soccer culture and praising Lay's for enhancing the soccer viewing experience.