NBA News: Kyrie Irving, ANTA Debuted Hélà Season 2 and Hélà Code at NYFW

Kyrie Irving and ANTA unveiled the Hélà Season 2 collection and the new Hélà Code sneaker during New York Fashion Week on September 12, with an all-day activation at 214 Lafayette Street. The event schedule included a media preview in the morning, a public session in the afternoon, and a private evening showcase for invited guests.

The highlight was the Hélà Code sneaker, Irving's latest signature shoe with ANTA, introduced in five colorways: Kairoglyphics, Astral Eye, Ink of KAIro, Stone Craft, and Papyrus White. Each colorway ties into themes of heritage, spirituality, and family. The sneaker features an EVA midsole for comfort and energy return, a herringbone traction outsole for grip, and headdress-inspired embroidery on the upper, using materials like suede and leather with a hidden Irving Family Camo pattern in the lining. Specific editions include Kairoglyphics with embossed tan patterns and gold trim, Astral Eye with cosmic prints and oversized retro laces, and Monotone Codes for versatile single-color options.

The footwear was complemented by the Hélà Season 2 apparel line, built around themes of resilience, provision, and metamorphosis. The collection features oversized silhouettes and modular layers designed for adaptability, such as jumpsuits that convert into shorts and puffers with removable vests. The color palette centers on Earthen Clay, Ember Orange, and Feather Blue, each corresponding to one of the guiding themes, presenting a blend of function and fashion that extends Irving's creative vision.

Irving, at 33, remains a key figure for ANTA's push into global markets, broadening his off-court influence through this line, which merges performance innovation with cultural storytelling. ANTA has not yet announced a global release date for the products.