Revolve Teams With Los Angeles Lakers in First NBA Partnership

The Los Angeles Lakers announced a multiyear sponsorship with Revolve, marking the retailer's first partnership with the NBA. This collaboration aims to create engaging customer experiences targeted at multigenerational audiences, with a special emphasis on Millennial and Gen Z consumers.

As part of the partnership, fans can expect in-arena signage, co-branded social media content across Lakers and Laker Girls channels, and influencer engagement. These activations are designed to showcase Revolve's commitment to culture, immersive experiences, and social-driven collaborations.

Jill Snodgrass, Lakers vice president of corporate partnerships, expressed honor in being Revolve's inaugural NBA sponsorship, highlighting the intersection of sports and fashion. Michael Mente, Revolve cofounder and co-CEO, emphasized uniting fashion and sports through a dynamic, multiseason experience and reinforcing Revolve's position as a leader in fashion retail dedicated to engaging experiences.

The partnership follows Revolve's recent collaboration with Cotton Incorporated for a pop-up shop, which spotlighted sustainable U.S. cotton and innovative fashion interpretations. These initiatives aim to strengthen consumer connections through experiential and purpose-driven efforts that bridge culture, fashion, and community engagement.